There's a new AI tool every week. Keeping up is my job, not yours.
You already run a real business. The marketing is the piece that's eating the week. I help you hand the repeating parts to AI, in plain language, walked through until you've got it.
I take things apart to figure out how they work. Always have.
I'm Traci Gurney. I co-founded a digital agency with my husband and I run marketing for our clients every day. When something new turns up, I pull it apart until I know exactly what it is good for, and what it is not.
I was here when the internet showed up, and I learned it. Then SEO, and I learned that too. Then digital marketing. Then social. Every wave, same move: get in there and learn the thing. Partly because the job needed it, mostly because I wanted to know.
So the day AI arrived I was all in, and I have been learning it every day since. There are real questions about this technology and who runs it, and I don't pretend otherwise. I still believe it can make people's work better. My corner of that is marketing.
You don't have to learn any of it. The learning is my favourite part of the job. You just get what works.
If AI still feels like a lot, that's normal. Everyone acts like you should have figured it out in five minutes, and if you haven't, you're an idiot. You're not. It's just new, and new things take time to know.
The work is simple. It just has steps.
First we look at your marketing: what you actually do every week, and what is worth doing. Those are rarely the same list.
Then we split it. Any of the marketing that can be handed to AI goes to AI, and that is usually the work you do every week. Don't worry, it still sounds like you.
Then I build it, or show you how to build it, and stay with it until you can run it without me.
Three things I hold to, whatever the project is
Let AI work for your marketing, and get your week back for your business.
There are more ways than ever, AI at the top of the list, to move the day-to-day marketing off your plate and let the business grow without eating your life. Picture it running smoothly, so you get to work on your business instead of inside it.
And the small tools I build for myself along the way tend to end up in your hands too.