Add Email Optin Business Offer
Create Mailchimp account and learn how to capture emails even if you don’t have a website by building a landing page.
I’ll also go over how to set up your automatic welcome email when someone subscribes to your email list and last I’ll show you how to add an offer to entice your visitor to subscribe to your list.
Regardless of where you are in your business you need to capture emails and grow your email marketing list.
MailChimp is one option.
It’s free up to 2,000 subscribers and you can send up to 10,000 monthly emails.
Start by creating your account.
Go to Mailchimp.com and we’re going to sign up for free.
- Enter your email
- A username you would like (I’m going to use my email for my username)
- A password
Now just click on sign up now.
Check your email to activate your account. Enter the activation URL and click on “I’m not a robot”.
Now select the plan. I’m going to do a free plan.
To set up the account, enter all of the required information. Feel free to leave the optional fields empty.
Click on continue.
Next we’re going to add our address and you do need a physical address in order to use MailChimp.
Some alternatives to a physical address would be a:
- Post office box
- Rehearsal or studio space you use
- A store affiliation – maybe you have products in a store and as long as you can get mail there you can use that address
Click continue once you’ve finished entering your physical address.
Next you can enter your contacts but for now I’m going to say I do not have any contact, you always can add them later on. We’re going to click on continue.
You can go through the prompts as well if you’d like or you can skip them. I’m just going to enter services and click on continue again.
You can go through these prompts or skip them. I’m going to enter our own website in the field and click on continue.
Next there’s going through the type of notifications you would like from MailChimp.
Notifications can clutter up your email account but it’s always good to subscribe to at least product updates so you know what’s going on with the software you’re using.
I’m going to subscribe to product updates and I’m going to click on let’s go and that’s it you now have a account with MailChimp/
You can create a form where you can capture emails from your potential customers. One of the good things about MailChimp is that they will walk you through all the setup.
Since we don’t have a store that I want to set up right now, I am going to do this later and move on.
At this point we have two ways of moving forward:
- We can create a landing page or
- Skip through and go directly to the form
I’m going to show you both ways.
- First of all we’re going to create a landing page
- Name the landing page and we’ll click on begin
- They’re just asking you to accept their additional terms so we’re just going to click on accept
- Select a template:
- There’s quite a few options I’m going to go with the “grow your list” template
- You can look through the magnifying glass to see what it will look like on desktop and mobile but you should really explore these as you have a lot of options and a lot of way to customize the templates
- We have a template that has blocks.
- These are all the elements I can add by dragging, dropping or removing.
- I can remove any of the block by using the trash
- We have the style of our page option where we can change the color of our page or no color
- Our header is available to change
- I’m just showing this so you can see how this works
- You can add a footer however in this style it doesn’t have a footer but it does have the bottom MailChimp badge.
- With the free account you will always have a Mailchimp badge displayed on the bottom of your email campaign. In order to remove it you need to upgrade to a paid plan
- For my campaign I’m going to make it all white, no color on the header and no color on the body.
- I will being adding a background image and I’m going to do that by uploading the image and now I have a background image
- I’m going to go back to my header and I’m going to say no color and then it’s transparent
- Now I’ve got a background image, I’ve got a headline, some text and a subscribe button
- I am going to put a logo in
- Just to show you can move these elements back and forth, you can move them around, edit or duplicate it and when you go to any of your blocks, save and close
- I’m in my styles for my page or my blocks where I add components of my landing page
- When I go to the block I’m able to edit it and then right away it shows me the information for this particular block. It shows the content, the style, if I wanted border or if I wanted rounded corners and also all the settings
- Let’s replace our default logo with our own logo
- Fix any of the text then save and close
- You can click and edit if you want to put new text in or change the color, the size or the font
- The button can also be changed
As you can see each block can be edited and changed to do certain things on the style and with the settings.
Or add to the available fields – a first name, a last name and if I want and I can make them required. I just want an the email address.
I’m going to go to style and to buttons and then my button style where I can pick a bright color then save and close.
Now we have a landing page and I’m going to preview it for both desktop and mobile to make sure it looks good in both options and then just close it off and now I have this landing page.
There are a few more things I can do with this landing page:
- Edit the page title and save
- Now we have a URL which you can edit and call it something a little bit more relevant and click save
- For the audience its set up to tag anyone that signs up will automatically be added to this audience – you can only have 1 audience (list) with the free plan. Anyone who subscribes to your list will automatically go to the one audience.
Add tracking and then publish. There you have your landing page!
The beauty of this is if I don’t have a website, I don’t have anything else but this landing page but I could now direct potential customers to capture their email and send them to this link. I could share it on Facebook, share it on Twitter and start building my email list.
Once you have completed setting up your Mailchimp account, check out my other videos where I go through how to add contacts to Mailchimp, tag your audience and add the tracking notification bar.
At this point you have everything you need to capture your potential customers email!
Create Mailchimp Form
However I am going to continue on and show you how to setup your forms.
Go over to audience sign up forms.
All your emails will have some type of unsubscribe, or more information or change settings and it will take your customer to these style of forms so if we customize them right now we don’t have to touch them again.
- Click on select under form builders
- Go down under form builders
- This is where all the different types of forms that come with MailChimp are
- The sign up form is the initial form we use to make any of the embeds or pop-ups. It all starts with this form.
- You can add an:
- first name
- last name
- phone number
- birth date
- any information you need to capture from your customer
- You can add an:
For this form we only need the email required. and if they want to give their first name and last name.
If I need to edit this form click on the field settings. You see the actual label for the email address. If I change that field and save field this will change. It’s a required field, it’s mandatory and you don’t have the choice to make it an optional field as Mailchimp needs at least your email address. It’s visible and it would not be hidden.
For the first name I can hide that as I don’t necessarily need it or I can make it visible, or a required field which means that they’ll get an error message if they don’t enter their information in the field.
You can add additional fields if you need them. We can also design the entire form. For instance the whole page has a grey background which can be changed to white as well as the outer wrapper so I want to make sure that’s change to white. The Mailchimp badge can be aligned to the center as well. it
If I wanted to edit, I can center or choose a different font. Now when I go into my signup form with alerts it’s exactly the same and again you can just go through each of these options.
This is what it looks like to your subscriber when they receive an error message based on the information they’ve submitted. Remember you can always go in and edit any of the fields.
The last thing we’re going to do is actually have a Welcome email come to your subscriber when they do sign up to your email list. An email is sent to the subscriber immediately.
To set this up we’re going to go to the form builder. We have our sign up form that we already have and now we’re going to go to the final welcome email option.
We’re going to send a final welcome which is actually when people opt into your list. It can be confusing when Mailchimp refers to it this way. You’ll send them an email welcoming them to your newsletter and this is what it will say:
“your subscription to our list has been confirmed “
Which you can edit. They also can click on unsubscribe if they decided not to subscribe to your email.
If you want to see what that looks like go back and go to the unsubscribe form and it will show you. For the final welcome email you can leave it as is or you can design it and you can change the background or I could actually edit it and add some images.
In order to design the “welcome email” we’re going to add a picture upload. Open it in a new window and put a link to it and we’re going to save and insert image.
I’m going to put a little bit of text welcoming my new subscriber and change the font to a little bit bigger. I will also add another link and open a new window. Click insert and save and close.
You can leave everything as is but the best way to have someone give you their email is to offer them something of value. It could be a coupon, a guide like the one I offer in my description below, a template or checklist.
In order to set this up we’re going to do a few tweaks to our existing landing page and welcome email in order to send the downloadable content to our subscriber.
- First thing we’re going to do is go to our campaign and edit design
- Add more text regarding our offer and you already know how to edit this so I’m not going to go through that
- For my offer I’ve offered a business online guide and asked for their email address and name
- My landing page has now been updated and I just have to add the guide to the welcome form
- Go to audience sign up forms form builder final welcome email
- Edit it and add the downloadable guide
- There’s two ways I can do this
- I can put it the form and add a link and send it to my website if I have a website and I’ve uploaded this guide to my website. This sends a little bit of traffic to our website.
- Or I can upload it to my content studio in MailChimp and then insert the offer I created. I can’t insert it directly into the form since you can’t insert a PDF here because if I try to upload the PDF it will will not allow me to but their is a workaround.
- Instead we go over to the content studio
- Then to my files
- Click upload
- Now you can just copy the URL
- Go back to your audience
- Back to sign up forms
- Select and now we put the link in and we can open a new window and insert
- Make sure to save and close
- There’s two ways I can do this
Your welcome email now has a downloadable guide and an offer to give your potential customers and a way of capturing their email.
Congratulations you’re welcoming them to your mailing list!