hi, I'm Traci

I make AI
work for your
marketing

Market with AI without being an expert in marketing. Or in AI.

For the first time, a business your size can run the kind of marketing big companies have whole departments for. Without the department, and without the expense.

Traci Gurney
The AIDE system
01 · step oneNail it downWhere your marketing is, and what you actually need
02 · the buildTailor itA system that does the work, in your voice
03 · the handoverExplain itWalked through until you've got it
sound familiar

Marketing became your second job.

You didn't start your business to do marketing. You started it because you're good at something, and you wanted to make your living doing that thing. Everyone told you to just take action and you'd figure it out as you go. All true, and no help at all.

One person says you have to be on TikTok.The next says the last thing you need is a website.Someone else says build a funnel to the website you were told not to build.Now AI is on the pile too. One more thing everyone acts like you should already have figured out.

You don't need to get better at your second job. You need it taken off your hands.

who I work with

Your expertise is your business. Not marketing.

You already know your business better than anyone. That's the hard part, and you've done it. The part you're missing is marketing, and until now that meant learning it yourself or paying someone every month, forever.

You run a small business, or you're building one, and you're doing most of the work yourself.You've tried AI tools. The results came back generic, and you were still doing all the steps.You want a system you can repeat, not another course to finish.

If you're already a digital marketing expert, move on. You don't need me. If you're not, that's exactly the point.

the good news

Then AI changed the rules.

Everyone can use AI now. You can talk to these tools in plain English, no code, no course. It's not a matter of whether you can learn it. It's whether someone shows you properly.

Here's what I think the most important part is: a tool that doesn't know your business gives you everybody else's marketing. Ask a blank ChatGPT what to post and it takes the middle ground, every time. You end up in a blanket of mediocrity.

So the answer isn't another tool. It's your tools, set up to know your business and do the work: your voice, your customers, what you sell, and the steps you'd otherwise do by hand. That's what I build.

how it works

AIDE

AI. Done. Expertly.

The AIDE system builds you an AI marketing AIDE: a system that does the work. Trained on your business, and it takes on as much or as little as you're comfortable with. Hands on everything, hands off entirely, or somewhere in between.

01 · step one

Nail down what matters first.

We start with a call about where you are and what you've tried. Then I take your website, your socials, and your numbers apart. I figure out what's actually happening, what's worth building, and what to stop doing. Yours to keep, whether or not we go further.

02 · the build

Tailor it to your business.

I build what step one pointed at: one system, or a combination, for your business, that does the work and not just the writing. For one business that's photos into finished reels, copy included. For another it's YouTube videos into blog posts in your voice, thumbnail in, on your site. Different businesses need different systems. Trained on yours, so it sounds like you. Built as a system, so you're not the one doing the steps.

03 · the handover

Explain it, plainly.

I walk you through it, so you understand what's happening and how simple it is for you to oversee.

from then on

Maintain. Sustain. Retain.

It keeps going without you constantly doing the work. It keeps your customers coming. And it's yours: no monthly fee, no retainer, nobody to keep paying.

three steps in

What I offer you.

step one

Nail down what matters first.

We get on a call and figure out where your marketing actually is, what you need, and what it would take to build. Book it, and that's where we start.
then the build

Your AI marketing aide.

One system, built. Or several, or a combination, whatever step one pointed at. Then the walkthrough, until you've got it. No monthly fee.
Comes after step one →
down the road

The AI Tune-up.

AI capabilities change, and they will, because AI is moving at a breakneck pace. When it's due, at three or six months, you book a tune-up and I bring your aide up to what's now possible. Not a retainer. You decide when.
Quiz

Can you set it and forget it?

Before you hand any of your marketing to AI, it's worth knowing how much of it you actually want to let go of. Some people need their hands on everything. Some want it off their plate entirely. Most are somewhere in between.

There's no right answer. But there is a right setup for each one, and it's different every time.

Take the quizYour result comes by email
Which one are you
01
Hands on everythingYou need full control and you're not letting go of it.
02
Eyes on, hands offYou want to know what's going on, but let AI do the work.
03
Take it away, thank GodOff your plate entirely, and good riddance.
who's behind it

Most people think AI is hard and marketing is easy. It's the other way around. AI can be simple, but you have to learn it, same as anything else. And marketing? People think it's easy because they're on social media themselves. That's like saying you can race because you drive to the store.

I'm not an AI person who found marketing. I'm a marketer of more than two decades who learned AI, because I could see what it changes for a business like yours. I've spent a long time in the driver's seat. You don't have to.

And to be clear: I'm not handing your marketing to a robot. AI is a tool, the way a camera is a tool. The marketing is still marketing, and that's the part I've been doing for more than two decades.

want to see if I know my stuff

Latest from the articles

in their words

She is so good at being able to speak to you, not over your head, which I think is very rare. She is able to communicate and implement and teach in a way that makes you really fully understand, and in a way that down the road you don't have to feel like you're confused.

Tiffany
before you ask

Common questions

Can't I just ask ChatGPT what to do?You can, and you'll get a decent answer. Two problems: it's everyone's answer, and you still have all the work to do. The aide I build knows your business, and it does the steps.
Do I need to be good with tech?No. I build it and I set it up. What's left for you is keeping an eye on it, and I show you exactly what that looks like.
Does it post for me?Posting is one part of marketing, and how much of it the aide handles comes down to how comfortable you are with AI. Some people want to hit the button themselves. Some want it off their plate. We talk about that at step one.
Is this a monthly service?No. I build it, explain it, and hand it over. You own it. Down the road there's the AI Tune-up, and you decide when.
What does it cost?Honest answer: it depends on what needs building, and neither of us knows that until we look. That's what step one is for. You leave it knowing exactly what your build would cost, before you commit to anything.
How much time will this take me?Less than you think. The building is mine to do. I'll show you exactly what's yours to keep an eye on, and it isn't much.
the bottom line

This is what smart looks like.

You're not doing the marketing. You're not learning the AI. But you're using both.

Your marketing shows up everywhere it should, and your week didn't get longer.

You're no longer trying to figure it out. You're the business that figured it out.

And the bottom line is the actual bottom line: marketing that runs brings in customers. More money in your pocket, and your time back to enjoy it.

Start with step one.