AI Visibility Check: Does AI Know Your Business Exists?

A quick AI visibility check for your business: ask ChatGPT who your company is, or run Claude's SEO and AI visibility skill on your website, then fix anything that's wrong.

The short answer

You can check your business's AI visibility two ways. Ask ChatGPT who your company is and see whether what it says is right, or run Claude's SEO and AI visibility skill on your website for a full audit. No one can make AI recommend your business, but you can make sure it can find you and has the facts right.

At a glance

Time
A few minutes to start
Tools
ChatGPT or Claude
Check again
In about a month
Why I checked mine

I checked whether AI could read my website this week, because I'm going through a bit of a refresh.

It can. All the big AI tools can come in and check it, no problem.

That matters. You want your business to show up in search results, and you also want it to show up in the material AI draws on when people ask it questions.

No one can make AI recommend your business. But you can do a lot to help, starting with making sure it can find you and that the information about you is correct.

Watch the video above to see me run the check.

Key takeaways

  • 01

    You can't make AI recommend you, but you can make it easier. Start by making sure AI can find your website and that what it finds is correct.

  • 02

    Your website and socials should tell the same story. Anything about you online should match and be factual, because that's what AI is going by.

  • 03

    Website changes take time to show up. Crawlers need a while to pick up changes, so check again in about a month.

Prefer to watch

2:48
Step-by-step

Two ways to check yours

01

Ask ChatGPT who your company is

Go into ChatGPT and ask it who your company is. See what it knows about you.

02

Fix anything that's wrong right away

If anything it says is wrong or not factual, fix it at the source straight away.

That's the information it's pulling in. When people search, it's going by that information to decide whether to bring you up.

03

Run Claude's SEO and AI visibility skill

The easier way is Claude. It has an SEO and AI visibility skill in its small business bundle.

I ran it on my website and went off to do something else. When I came back, it had given me a complete audit of where I stand and what to fix.

04

Check again in a month

Claude reminded me to check back in a month, because website changes take a while to run through all the crawlers.

Then check again to see whether the right information has been picked up.

FAQ

Questions people actually ask

How do I check if AI can see my website?+

Ask ChatGPT who your company is and see what it says, or run Claude's SEO and AI visibility skill on your website for a full audit of where you stand and what to fix.

Can I make ChatGPT recommend my business?+

No one can make AI recommend your business. You can help by making sure it can find you and that everything about you online is correct and tells the same story.

What should I do if ChatGPT gets my business wrong?+

Fix it as soon as you can, at the source. That's the information it's going by when deciding whether to bring your business up.

How long until AI picks up changes to my website?+

It takes a while for website changes to run through the crawlers. Claude suggested I check back in a month.

About the author

Traci Gurney

Hey, I'm Traci

Digital Marketing Strategist

With over 25 years in this industry I help small business owners and creators turn their online presence into profit.

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